A few years ago I released a book whose title was more reminiscent of a line out of “There’s Something About Mary” than a serious work on fitness. “7 Minute Muscle” — yep, it’s getting more and more difficult to distinguish fact from parody.

Since that time its kissing cousin, “7 Minute Body”, has been released, featuring a complete in-home version of the same workout principles covered in 7 Minute Muscle, as found below:

7 Minute Workout Solution <--61%Off

Here’s the real irony: Of the 127 testimonials I’ve received so far that I deem worthy of publishing on the web, over forty were from fitness professionals. I’m not talking about “doctors” with a gut as large as their paycheck. I’m speaking of men and women with both academic and real-world experience in the fitness and bodybuilding world.

There were exceptions of course. My friend John Berardi, while saying some nice things about the work, couldn’t endorse it due to the emphasis on shorter training sessions. That’s cool. Everyone has a different approach. But the overwhelming number of folks with consonants behind their names — those who read the book and applied the principles — had wonderful things to say.

There’s a reason for that: The workout protocol is based on the science of hypertrophy as well as psychophysiology, the study of the mind/body connection.

I will delve into the mental aspects of the protocols in a later article. For now, since most of you are experienced, educated and (dare I say it) hard-core, let’s delve into the meat.

7 Minute Muscle (and 7 Minute Body) is primarily a density-based training system. It demands varying rep ranges done within specific time periods. The protocol factors six of the primary variables of hypertrophy, or muscle growth: Intensity, Load, Volume, Density, Time and Force. (Time includes rest intervals as well as the time required to perform a given task.)

A layman’s take on one of the basic laws of physics states that time and energy are interrelated. Doing the same amount of work in less time demands more energy, which translates into more power. While power is a factor in training, our interest is focused on forcing muscle growth and adaptation. This is also an element of time and energy. More energy expended in less time = more power.

If you break down the typical 3-4 set bench press routine, with reps starting at 12 and ending in the 4-6 range, with longer rest intervals between heavier sets, you’ll find that the aggregate weight lifted is “less” than a protocol like 7 Minute Muscle, which uses ‘less’ weight (easier on the joints) but demands more work in less time. In other words, X amount of repetitions done with Y amount of weight in just 5 minutes (phase 1 of our two-phase protocol) ends up being greater than your typical 3-4 set protocol, despite the fact that more weight is used in the latter.

Other routines, of course, utilize this factor of density. Vince Gironda’s infamous 8 sets of 8, EDT and so-forth. 7 Minute Muscle goes a bit further by varying rest, load factors and repetition range. Reps will vary from as low as one rep to as much as ten, and all of this is at the trainee’s discretion.

They have only one real objective: Increase the aggregate repetition count from one training session to the next. Since time is limited (broken down into two phases: A Power Phase of no more than 5 repetitions and a Mass Phase of no more than 10 repetitions) the trainee is given a system that more accurately measure the seventh and most crucial factor of hypertrophy: Progression.

More work in less time. Variable repetition ranges. Variable rest intervals. And all in seven minutes (for beginners.) Intermediate and advanced-level trainees are given 14 and 21-minute protocols if they wish to implement them. I myself rarely go beyond 14 minutes, as that is all that’s required to stimulate muscle growth.

I will cover health factors, cardiovascular work, ab training, and the science of mind and body in future articles. For now, give 7 Minute Muscle a shot. There’s nothing funny about it, except for the fact that you’ll be laughing all the way home from the gym as you finished your killer workout while your buddies were still warming up.

And, for this week only, you can get it at a 61% discount. You’ll get everything: 7 Minute Muscle (the gym-based workout) and 7 Minute Body (the in-home workout) plus the six training videos today for less than the cost of a cheap dinner.

It’s a system and a price that’s impossible to beat.

Go here now:

7 Minute Workout Solution <--61%Off

P.S. You’ll thank me later for the months of time I’ve given back to your life… not to mention that new body in the mirror.

Remember:

Train Hard. Train Smart. And Train Cheap…

7 Minute Workout Solution <--61%Off

Cancer sucks.

Think that’s a naughty thing to say?

Consider this:

I was speaking at a conference last week when I glanced out into the audience. I saw a muscular dude with a t-shirt that said, in huge letters no-less…

“F - - K CANCER.”

There were NO dashes in his version… that was added by me for your sake.

I mentioned from the stage that I loved his shirt. Sure, it was profane, but I hate cancer so much I didn’t care.

Afterwards we struck up a friendship. He was an Aussie rugby player and one super-nice guy. We hit the gym together and managed to come to agreement on the fact that American football is superior. (A bit of levity in an otherwise somber article never hurts, right?)

What perfect timing… his t-shirt, that is.

This week, it is ALL happening.

An unreal number of fitness professionals, including myself, are donating their time and energies into whacking this thing called cancer into submission.

We have put together some incredible gifts for you just for helping us out.

Go see what’s up…

http://www.fitprosagainstcancer.org/ <--- go here by ALL means!

Notice the “.org” … that’s because this is 100% for charity. Not one dime is kept. Proceeds all go to the American Cancer Society.

My good friend Scott Colby started this fundraiser when his uncle was battling for his life with the “C-word”… a battle, I’m sad to say, he lost last week. Our thoughts are with him.

But his fight was not in vain. His fight spurred this movement and my contribution, however silly or meaningless it may in fact be.

So here we go:

I have discovered the CURE for cancer.

CURE as in C.U.R.E.

“C” is the most important.

“C” is for CASH.

If we spent 1/10th of the money we spend on war and started dumping CASH into cancer rather than crude oil into the Gulf, we’d cure cancer in about as much time as it took me to write this article.

That was overly optimistic… but who cares. It’s the point that counts.

Let me lay it on the line for you… and if I lose subscribers for this, too freakin’ bad.

Right now Americans spend billions of dollars on pure junk food… and you Brits are not that far behind. British kids are gaining fat at nearly twice the rate of American kids, and our children are among the most obese in the history of HISTORY.

Fat kids usually, but not always, means fat parents… or lazy parents. Or both.

Again, shoot me. It’s the brutal truth.

Why does this matter?

It matters because the math, unlike the seriousness of this problem, is crystal clear. Americans alone spend $25 more per month on food than they need, and this was from a study done in 2009. The recent data is not even out yet.

$25 more than is necessary to sustain and nourish the bodies and minds of every member of a household of four.

And that $25 is spent entirely on junk food.

Note that this does not take into account eating out, something the average family does at least four times per week.

Let’s just be conservative and say we only waste $25 per family of four on food we do not need. Fair?

The population of The United States is a tad over 300,000,000.

Divide that by four.

That’s 75,000,000.

To be fair, this is not a perfect equation. I’ll deduct a reasonable percent from our total for a fudge (pun) factor.

Let’s run with 50,000,000. Nice, round, nifty number.

Multiply that by $25.

Total: $1,250,000,000 dollars.

PER MONTH.

Folks, that’s $15 BILLION dollars per year that could, in a perfect world, go to fight cancer. Or AIDS. Or education…

But let’s stick to cancer.

Want to know what we currently spend on cancer?

No, you really don’t. It’s not even close to that.

Now for the real sticker shock: Due to cancer-related illness, medical costs, insurance premiums, and loss of labor, cancer costs us $150 BILLION per year in economic loss.

QUICK: Name one company who is led by a human with a single brain cell who would NOT spend $15 billion to save $150 billion.

I’ll wait…

That’s what I thought.

Yep, the cure for cancer starts with CASH.

You can donate some here:

http://www.fitprosagainstcancer.org/ <--- go here by ALL means!

Let’s continue on…

“U” = UNDERSTANDING.

You have to understand your enemy in order to win a war.

Do me a favor: Go into a public place.

Look around.

One person in five that you see will die from cancer, and that’s if they’re lucky. The updated numbers are more like 1.3 in five, given our dietary and environmental decline.

If there was a terrorist threat that was announced on the news that threatened the lives about 50,000,000 Americans, how seriously would you take it?

Good. Now we understand the serious nature of this, one of nature’s most efficient and vile terrorists.

“R” = RESEARCH.

Cash alone is not going to cut it. Cash has to be funneled directly into research and not into some bureaucrat’s back pocket. The only way this is going to happen is when every single one of us gets pissed off enough to complain about it.

Remember, we still hold the power of the vote.

Vote smart, then stay on their ass… make them follow through.

Make your donation mean something by helping to ensure the organizations you donate follow through.

Finally…

“E” is for EMPATHY.

Empathy and sympathy are cousins, but they’re really not the kissing kind. One is visceral; the other emotional. To truly empathize with someone is a gift if you yourself do not have the problem or challenge the other is facing.

If you’re a victim, empathy comes easy.

For guys like me, one who has never truly faced this demon from the 7th Circle of Hell called “cancer”, empathy is difficult.

But I’m learning.

Really.

So can you.

I’m asking for your help today, but I’m giving you something valuable in return.

Please go see what we’ve done to make empathy a lot easier…

www.fitprosagainstcancer.org/ <--- go here by ALL means!

My thoughts are with each of you who have struggled with this disease and/or lost loved ones to it.

My dreams are firmly fixed on a CURE within my lifetime.

And by CURE I mean the real thing... not just a pithy little acronym scribbled by a fitness author while listening to Guns-n-Roses a bit too loud.

I jest... GnR can never be too loud.

Let's get to the cure, folks.

http://www.fitprosagainstcancer.org/ <--- go here by ALL means!